Welcome to Social Media Foundations!

Welcome to Social Media Foundations! This module will walk you though the course structure and let you know how you can get the most out of this course.

Having a consistent presence online is so important. This is why you want to make sure the branding, visuals and copy you are using for your socials is consistent with your whole online presence.

Let’s look at three key things you need to ensure are consistent across all platforms, your profile photo, your NAP and your branding.

Time Stamps
00:33 - Profile Photo
01:48 - N.A.P
02:48 - Photo Bank

Profile Photo Template | Canva
Profile Photo Template | Photoshop

Let’s walk through how to set up and optimise your social media accounts. If you already have accounts set up, use this module to audit your accounts.

00:26 - Set up Facebook
30:39 - Set up Instagram

Cover Photo Template | Canva

It can be hard to come up with content, we’ve all been there!

I’m a huge believer in quality over quantity and not just posting something for the sake of posting. In this module I’d like to share a system that helps me come up with content ideas for not only my own business but my clients businesses too.

00:39 - Plan content for posting
03:39 - Content Types
04:14 - Carousel Posts
06:25 - IGTV
14:28 - Stories
33:02 - Guides
37:03 - Articles
40:13 - The 80:20 Rule
40:52 - Repurposing Content

Whilst a pretty grid isn’t the be all and end all, your social media is a reflection of your business. This means the same rules apply to your socials as they do your website / marketing.

00:24 - Consistent Graphics
01:38 - IG Grid Style

This module will look at when to post, what scheduling platform to use, how to get the most out of your content with hashtags.

00:35 - Posting Schedule
07:23 - Scheduling Tools
09:54 - Hashtags
13:54 - Engaging
15:23 - Captions

Hashtag Research Spreadsheet | Excel
Hashtag Research Spreadsheet | Google Docs

What’s important when it comes to analytics (hint: it’s not followers!) and how can we track them and use them to improve our social media strategy.

00:22 - Facebook Analytics
04:59 - Instagram Analytics
14:00 - Google Analytics

Analytics Spreadsheet | Google Doc
Analytics Spreadsheet | Excel
Google Analytics Dashboard

Sooo…now what? The secret to Social Media success is c-o-n-s-i-s-t-e-n-c-y so how can we ensure we stay consistent with our socials going forward.